In searching for unique, interactive websites that enhance user experience, I came across several that were very intriguing. I decided to highlight a few since I was lucky enough to stumble upon so many.
First was cobay.es/ by LaPhase5 from France. Their directive is on the horrors of animal research testing. It entices visitors with the opening phrase "Let's get into it." Upon clicking the arrow at the bottom of the homepage, Cobayes informs readers of the [methodical] cruelties of animal testing by allowing visitors to go on an interactive journey as an animal tester. I'm for animal rights, however this seemed more like a PSA with Cobayes pushing their message with interaction, that of which even the most staunch animal activists may not want to partake in.
The second website I visited was 51Sprints.com by Random Studio (Netherlands). The moment you arrive to the homepage, you see various clips of past/vintage Olympic sprints while a soft narrative voice declares that the Olympics is about equality; and that the Olympic sprinters representing their countries should be recognized as part of the human race battling for equal opportunity and equal representation. Visitors can then launch the "equaliser" and form your own custom sprint by eliminating racers based on their nation, class, race and body; then you can launch the race. Once the race has finished, it allows you to "level the playing field by eliminating the influence of the factors." You can also watch a documentary where the message is that Olympic athletes have become labels with the human being aspect, in essence, being stripped from them.
I visited a few more: remembereverything.com highlights (in HD) the latest film in Matt Damon's Jason Bourne series; and femmefatale.paris/en, a "creative studio [website] focusing on culture, luxury, editorial & art. Somewhere between sophistication and simplicity."
I have to say it was extremely fun searching and surfing through so many quality (and diverse) websites. However, the one I found most pleasing was Panera Bread's paneralandofclean.com by Resn Anomoly (Netherlands).
The moment you click on the link you're taken to, "The Land of Clean, the wondrous world, where everything is food and food as it should be. A world untouched by artificial preservatives, sweeteners, flavors and colors from artificial sources." No-No's as Panera calls them.
You're then invited to play a simple, fun and educational game. Panera takes you where some unwelcome No-No's have made it into the Land of Clean. Upon clicking the "Play the Game" button, you're thrust into an almost 3D-like landscape of explosive colors and crystal clear graphics made exclusively of vegetables, fruits, cheeses and bread. I began the first game stage called "Baguette Falls." The gentle music makes game play more pleasing. Your goal is to click on shifting, randomly placed items. Once you find each item and click, it flies into the air. The molecule-like item then poofs into colorful dust revealing (and describing) the harmful chemical Panera refuses to use in their foods and drinks. Once you complete each challenge per location, you earn rewards points towards Panera food.
Although "The Land of Clean" didn't present as compelling a message as the other websites I visited, Panera's effort is extremely pleasing to the eye and ear, keeps visitors engaged and teaches visitors about Panera's vision toward feeding customers good, guilt-free food.
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